- Get to know the writers/journalists by checking out what
they have written about before.
- Feed the right story; it must be interesting / newsworthy.
- Only pitch new products or significant product changes.
- Only .pitch case studies when your company is mature / well-known
- A pitched case study or article must contain a hot topic, such as solving a business problem with a proprietary technical solution.
- Only pitch executive profiles of well-known appointees / executives.
- Only respin old news if it has a new angle.
- Highlight the unusual.
- Pitch in a timely manner; the earlier the better. If not pitched in 0-day, the hot topic will be all over the news within 2 hours.
- Provide compelling collateral; supply sources that are appealing.
- Pitch by email; journalists and writers hate to be “stalked”.
- Never intimidate; be professional.
- Once published, distribute the article via your own channels (Blog, Twitter, Facebook, Linkedin).
- Search on social media and forums for the article. Once found, share and leave comments. Also search Twitter for tweets about the article, and retweet.
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